And that audience you built there, is not really “your” audience. Unfortunately, us musos are also on a budget and need to be very shrewd about how we manage our finances. ", ~ Nooshin Mohtashami, Art Engineer, Tech Entrepreneur, Startup Generalist. They are also incredibly creative and warm and really care about your success! The company behind the channel can control your “reach” to the audience. Fill in the form below and let us know how we can help. But we can make this tool work for us as artists… Winning Social Media Strategies for Artists in 2018 Reprinted by Permission by Elizabeth Harmon and the Social Media Explorer – 2018 is already rolling and if you haven’t done so already, now’s the ideal time to finally implement that social media strategy for your business. Lori recommends sharing your artistic world with your fans. In the group, we dive deeper into topics and strategies for Internet Marketing. Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant. We respect your privacy as well as your inbox! Today we are chatting about social media marketing for artists with @JohnnaSabri An email list is probably the most powerful selling tool for online marketing. She states, “You need to focus on building your personal brand, then you can market it. build a business online around your passion, Empowering Artists to Build Stronger Brands and Sell More Art Online, 7 Things to Consider When Creating an Artist Logo, 6 Reasons Why You Need a Logo for Your Art Business, How to Setup a Mailchimp Account for Building Your List, What To Do If Your Artwork Has Been Stolen, Social Media Graphics Sizing Recommendations, How to Improve Engagement and Reach on Facebook & Instagram, How to Create A Facebook Shop to Sell Your Art. However, what makes me nervous about these platforms is that you don’t own them. The secret to selling using Social Media is to connect with others and build relationships with people who have common interests.. Notice I said selling “using” social media. Any successful social media marketing plan evolves around content marketing. Video marketing is an increasingly important part of any business strategy—and it should be on your radar. In any industry, people typically buy from those they know, like and trust. A Facebook or Instagram feed are not storefronts… and it’s kind of a rule that you shouldn’t be salesy in social media posts. Social media still does this to a degree, but platforms like Facebook and Twitter are becoming less effective for musicians by the day by limiting your voice and reach as an artist. When that time comes, you will likely make art sales online… on your website, Etsy shop or on-demand art store; or you’ll make the sale in person! As an actor, it's incredibly challenging and yet so important to stay on top of changing trends in social media; and to refine my networking and branding skills. The first strategy is to build recognition by creating a brand for your art business. Contrary to what you may have heard or thought, social media is NOT where you will sell your art. by Trumpet | Art Marketing, ArtBugle, Facebook, Instagram, Social Media | 0 comments. Leverage our experience. They are controlled by the platform. By participating in online groups, hashtag conversations, direct messaging and online events, we are able to connect and interact globally. I have seen a major growth in followers from implementing their advice and would recommend them to businesses looking for some help in digital marketing! They are fun to work with, warm-hearted, and willing to go above and beyond to help provide guidance, support, and tips. Social media is designed to hold our attention and can lead to unhealthy comparison, decreased productivity, and inauthentic art. With this said, it is still essential to build a following on Facebook… just do what you can to also capture their attention on a platform for which you have control. Since 1984, we have been promoting artists in our New York gallery. Building an online art portfolio is a crucial first step in marketing your art. A group coaching community for artists who want to take their art business to the next level. We are able to amplify our brands to a much wider audience… regardless of niche. If you're like me, you might have spent a lot of time wondering which social media platform is the best in 2019 for marketing your art. Social media marketing for artists is similar but, in other ways, entirely different from how other businesses market on social media platforms. 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